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The Horror Channel Inks Deal With NBC Universal's New Broadband Arm nbbc
Digital Marketplace Created to Aggregate, Monetize and Distribute Content Across Vast Network
Initial Series Project-"Shadow Falls"-Premiered September 12th
September 13, 2006
Guttenberg, NJ - The Horror Channel, the premier broadband venue for the best Horror, Terror and Suspense programming, has entered into an agreement with nbbc, the newly created broadband arm of NBC Universal, for providing Horror Channel content to tens of millions of unique users worldwide. The deal also makes content from NBC, its affiliates and other nbbc partners, available to visitors of HorrorChannel.com. The Horror Channel will also share in broadband ad revenues. The announcement was made today by Nicholas Psaltos, Founder and CEO of The Horror Channel.
"This agreement with nbbc offers us the opportunity to reach the greatest possible audience looking for original, online programming," said Psaltos. "Broadband is quickly becoming the preferred venue for consumer entertainment, especially within the horror genre demographic."
The initial release available to the nbbc marketplace is The Horror Channel's original series, "Shadow Falls," which premiered Tuesday, September 12th on www.horrorchannel.com.
"Shadow Falls" is the industry's first-ever online horror series. Produced by Gunn Park Entertainment, and written and directed by Kendal Sinn, the initial season will feature eight episodes-each premiering every Tuesday night-leading up to a special Halloween night season finale.
Each of the eight episodes runs from five to 12 minutes, and unfolds through a sequence of vignettes, not necessarily in chronological order. Additional seasons are already in production.
A total solution for digital video syndication, nbbc allows content owners to earn new revenue through syndication and expose their brand to new viewers. Website owners earn incremental ad revenue with selected third party video programming; and advertisers reach an expansive audience across nbbc's premium network.
The Horror Channel is the premier broadband venue for the best Horror, Terror and Suspense programming. By licensing classic and contemporary movies, specials and series from the libraries of established distributors, as well as introducing original series, miniseries and films by top Horror filmmakers, The Horror Channel has become the network of choice for Horror fans, filmmakers, authors and actors.
Launched in cooperation with its broadcast affiliates, NBC Universal's nbbc (National Broadband Company) is an independent business-to-business marketplace designed to aggregate, monetize and distribute both NBC Unversal and third party video to tens of millions of unique users worldwide.
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
CONTACT: Josh Davidson
The Horror Channel
(914) 478-8810
jdavidson@horrorchannel.com
